Doe Deere Goes Beyond Beige

Back in 2008, beige was the color all the major makeup brands were offering. The nude and natural look had taken over, and although it had its merits, some women wanted more. Doe Deere, the founder and CEO of Lime Crime Cosmetics, is one of the people who wanted to find more color in the cosmetics world. To make her dream come true, she founded Lime Crime Cosmetics.

Lime Crime began as an online company, and it innovative use of color has made it a breakthrough brand. Today the brand’s Instagram page has over 2 million followers, and there’s just no end in sight.


Doe Deere is a true innovator in the makeup world, and she has used the Internet to promote the Lime Crime brand with real savvy. She made the brand’s Instagram page very interactive, so followers could post their own photos of themselves wearing the bold colors of Lime Crime lipsticks and shadows and liners. These postings have helped to spread the word about the company, as more and more enthusiasts share their photos, and more followers are added.

The innovations of Doe Deere are evident in the company’s use of color. The Unicorn Lipstick from the brand uses colors like blue, green and yellow, along with lots of purples and pink. These matte lip colors go on with great coverage, and they stay put. The high quality of this lipstick and its reasonable price point have made it a great seller.

Velvetines’ Lip Color is another innovation, as this liquid to matte lip color is the first of its kind, ever. This lip color goes on beautifully, (it resists crumbling) and it’s certified all vegan, too. This lip color was developed in a lab by Deere and a chemist, and it’s become a top seller for Lime Crime.

The shadows, liners and blushes from Lime Crime all wear beautifully with the innovative lip colors the brand offers. These are colors for women who love to make a bold statement that says that beauty is to be enjoyed. For Doe Deere, having a dream, seeing it through and enjoying the process is what it’s all about. Her 2 million followers on Instagram would certainly have to agree.
Follow her @doedeere

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