Actress Kate Hudson always seems to make the best dressed lists on the Hollywood red carpet. She has this easy, breezy style that many have labeled “casual chic,” and that is the signature look she has stamped on her active wear brand.
The pretty star co-founded Fabletics with business partners Adam Goldenberg and Don Ressler, two of the best branding experts in e-commerce. The company is located at their headquarters in Los Angeles, where every design is sketched and produced in those spacious offices.
The California start-up came about in 2013 as an online subscription fashion retailer. Shoppers join as VIP members and then receive a lot of bang for their buck, saving up to 50% off regular pricing and earning points towards free loyalty items.
Fabletics makes gorgeous and quality-made women’s active wear in brightly colored solids and prints in cool leggings, tanks, tees, yoga pants, swimsuits, cropped bra tops and cute dresses. Kate Hudson leads an active, healthy lifestyle with her two young boys when she’s not making movies. Like many of us, she has a busy family and wants to stay fit and wear comfortable, figure-flattering work-out gear and athleisure style clothing.
Fabletics’ mantra is “Live your passion,” and Kate Hudson wants to inspire all women who wear her work-out gear to keep moving. The Fabletics community is growing like wildfire, with more than one million subscribers. These VIP members can even shop Kate Hudson’s closet every month, and their first outfit only costs $25 and free shipping.
Fabletics’ new TV commercial stars Kate Hudson in real moments with amazing behind the scenes footage of her in action. The 30-second spot shows the star wearing several Fabletics outfits while lounging in bed, learning to skateboard, playing ping pong, doing yoga, working out on a Pilates machine and even stealing a doughnut snack. About 70% of the ad was shot from Kate Hudson’s personal i-phone.
The commercial has been well-received by pros like Adweek.com, who suggest the spot allows women to see Kate Hudson as authentic, accessible and one who really works out in the colorful active wear pieces that bear her fab casual chic style.
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