Growing a business in the modern age requires your company to pay careful attention to their online reputation. An online reputation issue can devastate your company overnight, and these reputation issues can come from anywhere. A tough news article is just as likely to destroy your company as a Yelp review. To truly thrive within the economy you must understand reputation management. Fortunately, if you follow the right tips you can protect your online reputation.
To truly protect your brand, you must understand it. You need to understand what is being said about your brand throughout the internet. You could check out several online review sites, but there are actually several companies that will give you a sense of what is going on with your brand. One popular online tool is Mention, which will help you get on top of your brand. You can also set a Google Alert, so you will immediately see when someone makes a post about you.
Keeping your site and your social media updated is vital to keeping a great reputation. If you want to appear at the top of search engine ratings, then you must have an active site. You should consider hiring someone to manage your site and your social media.
Bad press is incredibly frustrating. You work hard to grow your business, and any bad article can feel like an attack on you as a person. You might want to respond, but that is actually a bad idea. Lashing out at negative articles can actually drag you and your company downhill. Gather information before you reply to bad press, so you can respond with facts.
One final step to protecting your reputation is to build strong relationships with your audience. Building a brand does not happen overnight. If people love your brand, then they are more likely to believe you when you need to manage a crisis. Reply to positive comments on social media and take care of loyal customers.
If you truly want your brand to grow, then you must follow this advice. If you want more advice, then I strongly recommend that you read this article.