Businessman and entrepreneur Mike Baur and the Swiss Start Up Factory merge with Fintech’s Fusion to help more entrepreneurs thrive

Ever since Mike Baur was a teen, he had been fascinated by the banking industry. From his boyhood days growing up in Fribourg, Switzerland, he soon made his dreams become his profession.


Baur started Swiss Startup Factory in 2014, which is a Zurich-based accelerator that is 3 months long and that offers services including coaching, mentoring and a network of entrepreneurs helping the company to achieve its goals. The network extends outside of Switzerland and has members practically around the world. Swiss Startup Factory has been noted as Switzerland’s number one financial advisor firm.


As founding partner of Swiss Startup Factory, Mike Baur has 20 years of experience in the banking industry in Switzerland. He is also fundraiser and financial rounding at the Factory. Baur worked his way up from being a commercial apprentice at UBS to an executive position for a large Swiss Private Bank. He began his entrepreneurial journey at age 39 and stands behind a number of other startups in Switzerland. He serves as both financial advisor and mentor to other startups.

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Baur earned his Masters of Business Administration from University of Rochester in New York. He also obtained an Executive MBA from Bern. He formerly worked for both Clariden and Sallfort banking industries before developing his own startup. Baur’s drive with SSUF is to ultimately help other startups, aligning them with the appropriate investors, while coaching and evaluating them during the development stage.


Just recently, Baur’s company SSUF announced plans to launch an accelerator program which will primarily focus on Geneva –based fintech companies. The company is working closely with Fusion, a fintech accelerator.


Reports have indicated that when Zurich based Accelerator Swiss Start Up Factory and Geneva based Fintech Accelerator Fusion partnered up, it improved both of the financial companies outlook. These accelerators are collaborating on such things as a pre-selection process for startups, acceleration of startups, cooperation with universities, exchange of mentor networks, joint events and startup shared office space.


Baur said that the linguistic diversity between the two accelerators, as well as the cantonal and regional separation, will help the Switzerland startup to improve efforts to concentrate on the strengths and resources. Guillaume Dubray adds that Switzerland will help provide excellent conditions for existing and new entrepreneurs to thrive, thanks to the country’s leadership in innovation.


Fusion was launched in 2015 to capitalize on the global hub position that Switzerland has, helping to further drive the agenda Fintech already has. Fusion, along with SSUF, will drive to find talent that will help lead the innovative financial services in Switzerland and abroad.

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