On March 9, 2015, Crispin Porter and Bogusky advertising agency announced Lori Senecal as the new Global CEO to oversee their global expansion and manage the firm’s international offices spread out in eight countries. An industry thought leader, Senecal is a management specialist who profoundly embraces innovation, technology, and invention globally. Her appointment seeks to continue with CP+B’s universal energy, which earned the firm a win in the Infiniti global inventive account.
Throughout her career, Lori Senecal has accelerated worldwide agency growth, through developing strategic partnerships, creating new business divisions and managing international companies such as Coca-Cola, BMW, and Nestle. Lori retains her position as CEO of MDC Partners while working with CP+B.
“Lori is enthusiastic about her new role, she understands and she is pleased to work with CP+B’’. Remarked Chuck Porter, the CP+B Chairman. Mr. Porter firmly believes that Lori shares the values and passion of the firm as she has an extraordinary management level, know-how, and capability. The CP+B creative leaders believe that they confidently have a world-class global leadership with the addition of Lori to the firm’s management.
Previously, as the head of KBS+, she grew the agency from a 250 personnel office to a 900+personell global company with innovative organization units focused on start-up investment technology and content creation.
She served as President of McCann-Erickson New York office. In 2014, Lori Senecal was selected to the board of MDC Partners. She has been honored for her expert achievements including at the AWNY Awards with a Quantum Leap honor for management and innovation. Lori is a McGill University graduate with a B.Com specialized in Marketing & Finance option.
Lori Senecal transition from president of McCann-Erickson New York, to assume leadership at Kirshenbaum Bond & Partners as President and CEO turned to be a great opportunity for the firm. Ms. Senecal was hired because of her outstanding experience at a global ad agency, as Kirshenbaum Bond seeks overseas growth beyond New York.
Her excellent repute for creativity, incredible leadership and innovation would enhance Kirshenbaum’s reputation. MDC Partners’ CEO believed that Lori’s expertise and knowledge will also give a breath of fresh air to His Company.
Ms. Senecal’s departure at McCann gives a huge blow to the company’s longstanding stability and leadership at the McCann’s U.S. office through a turbulent year for the firm’s local operations. The company substantially lost key accounts including a partial partnership with its mega Microsoft account and its besieged General Motors account as well.