In the fashion e-commerce market, it’s not easy for a new company to carve a niche when already Amazon, a digital giant, is controlling over twenty percent of the share. However, a brand co-founded by Kate Hudson is going against the odd. In a period of just three years, the company is now worth $250 million.
Today, the economy is shifting and brands should re-invent their marketing strategies. It was not like a while ago when quality was associated with price. There is the need to consider factors such as the recognition of the brand, awesome designs and other factors that have affected the modern consumer. The brand is achieving success, and there are plans to establish more physical shops. Their membership and offering personalized items is what has made the brand to tear the market and build a customer base.
“Reverse Showrooming” Method
It’s a method that many companies view negatively since their clients tend to browse offline and go to other places where they can purchase the items at lower prices. However, Fabletics has capitalized on this method, and it’s working in their favor. The brand has made browsing active so as to build a relationship on long term basis with their customers. They strive to understand their local markets by organizing events, and in the end, they can get members at the entry of the showroom.
Using Online Data Appropriately
Data is crucial regarding retail strategy, but it’s worth noting that the data will not achieve success. Fabletics stocks its stores based on factors such as the members’ preferences, sentiments from Social Media, real-time sales activities, and store heat mapping. This avoids stocking items that only appeal to local online users because there is always a shift in fashion trends.
Fabletics Focuses on Accessibility, Culture, and People
The brand also experiences different problems, but some things have made the company to move forward and beat its new as well as established competitors. They consider balancing lifestyles and also educating their customers. They also ensure that their clients have the best experience while shopping. Their efforts are paying.
What You Need to Know About Fabletics
Fabletics is a company that has come with quality wears for ladies such as hoodies, bras, and sports wears. The brand was co-founded by actress Kate Hudson and has the goals of establishing items of high quality yet at an affordable cost. This ensures that every lady can get the attire that they prefer. She focuses on making women feel sexy while wearing Fabletics.
This company has an online platform that is easy to use, and anyone who is interested in being a member can quickly start to enjoy the discounts up for grabs. Getting started with them is easy because you only need to take a short survey for their designers to know your preference and style in fashion. There is also another VIP membership option where you get the clothes at discounted rates every month.