There was a kind of medicinal value added to the lip balm genre. After all, they were meant to soothe the lips. Besides, they looked cylindrical which resembled some medicinal tube. And they came in the original flavor or mint. These were mainly available at Target and the pharmacist.
But EOS changed it all. The EOS lip balm added glamor to it. This is why it was able to dislodge established players like Chapstick from the market soon enough.
Rather than a cylindrical tube, EOS lip balm was available on Amazon in orbs. These were in interesting pastel colors.
EOS had done a lot of research before coming out with their product. They realized that despite popular belief, lip balm was used mainly by women. Hence they tried to give it a feminine touch. These orbs were pastel-colored to add a touch of sophistication and femininity to them.
EOS lip balm had to be glamorous and fashionable. This meant there had to be a lot of bright colors as well as fancy variations. Rather than boring mint or cherry flavors, these were available in interesting flavors such as passion fruit, blueberry and so on. This meant that instead of hiding them on some shelf at a pharmacy, these were openly displayed at prominent department stores and beauty parlors.
Earlier the cylindrical tubes (https://www.costco.ca/eos%C3%A2%E2%80%9E%C2%A2-Lip-Balm-6-pack.product.100322342.html) were getting lost in the handbags of women. But these orbs are much easier to find. The shape is so unique and attractive that people love to flaunt them. In fact, this is why so many celebrities like Miley Cyrus, Kim Kardashian, and others can be seen carrying it around with them and even using them. Hence the oomph factor has gone up with EOS lip balm. People like it, and they like to be seen with it! Visit EvolutionOfSmooth.ca for more information.