There are many women who need better activewear in their lives, and they will find it when they shop with Fabletics. This company has spent quite a long time ensuring that women will have the best experience when they shop, and they have built a large following online. They are transitioning to real stores, and this article explains how they plan to reverse showroom their customers. This is a technique that is used successfully in other places, and someone who wishes to learn more about the company may take their lifestyle quiz.
#1: The Fabletics Brand
The Fabletics brand was started by Kate Hudson as a way for women to dress comfortably when they left the house every day with a long list of things to do. Working mothers want to go to the gym, and they need to drop their kids off at school. They want to look good when they are shopping, and they want to look just as nice when they pickup their children. Someone who shops with Fabletics will find all the items they need to ensure that they will look their best no matter where they are going or what they are doing.
#2: Reverse Showrooming
The reverse showroom concept has to do with online companies that become popular in the real world. Someone who comes to a Fabletics store will find all the things they bought online, and they will feel comfortable and familiar with the brand when they are shopping. These women may buy things they would have bought online, and they will have an integrated account that helps them track all their purchases.
#3: Their Account Management Syste,
Women who are using the system will find that they may check what they have bought online and in the store. Fabletics keeps one account for every customer to ensure that they may organize their purchases, and associates in the store will spend the time that is required to find the purchases that someone may have made online. This level of customer service saves quite a lot of time and energy.
The Fabletics brand has done a lovely job of helping all women look their best in their clothing. The company offers a better experience in the store and online, and they are using the concept of reverse showrooming to their advantage. Everyone who enters a Fabletics store will be more than familiar with what they see.