According to the research carried out by Edison Research, the study of pre- and post-campaign on the brand lift by the podcast advertisers showed a significant impact of the podcast advertisement on the brand recall. The impact also indicated the intent of purchasing and recalling of specific messaging. The key findings from the research study indicated that more than 60% of the listeners recognized a specific grocery brand that was used in the post-campaign.
Among these listeners, 7% participated in the pre-study. Unassisted product awareness that was experienced in the pre-study increased by 47% in the post-study. This percentage was for the financial services product.
The automobile aftermarket product was increased by 37% while the garden and lawn product was increased by 24%. According to the findings, more than one-third of the participants in the post-study had a favorable opinion when it comes to the automobile aftermarket product.
The research studies were in three separate categories. The studies were separated for the purpose of examining the effectiveness of podcast advertising regarding the five national brands. Some brands were lesser known than the others. In that case, there was the need for increasing awareness and creation of more opportunities for trials. Furthermore, online surveys were carried out in all of the cases that were relating to the five national brands. Learn more about Norman Pattiz: http://www.laweekly.com/location/norman-pattiz-auditorium-hamilton-high-school-6170801 and http://regents.universityofcalifornia.edu/about/members-and-advisors/bios/norman-pattiz.html
Each brand was advertised 4 to 6 weeks using the same advertisement method. The results of the studies illustrated that most of the audiences were responsive to brand messages. As a result, there was increased willingness to purchase products that were advertised using brand messages.
About Norman Pattiz
According to Bloomberg, Norman Pattiz is a broadcasting entrepreneur from America who founded a radio network known as Westwood One. He founded the radio syndication company in 1976, which later became the largest radio network and the leading media company in the world. Mr. Norman Pattiz is the current Chief Executive Officer of Courtside Entertainment Group, which is also a leading media company in the United States of America.
In 2002, Norman Pattiz was appointed by President Bush to work as a member of the BBG (Broadcasting Board of Governors) of the USA. This particular department is responsible for the non-military and international broadcasting activities in the United States of America.
BBG was also controlling the Middle East Television, RFE (Radio Free Europe), and Voice of America. Apart from being a broadcasting entrepreneur, Mr. Norman Pattiz is also an active philanthropist. He is a board member to the SYF (Sheriff’s Youth Foundation).