Businesses and business owners try to work towards success as much as possible. The business world is different now, and the modern consumer finds different things important than they did five or ten years ago. The rise of the internet also changed the way people view businesses, and it is all part of evolution and constant change in the market. Driving the customer base and shifting the market is not an easy task, but those who know what to focus on can do it with paying attention to the right areas within the business. Fabletics is a good example of this kind of market driving.
Fabletics is a brand that was able to grow to 235 million dollars in revenue in a short period for business. It was more than 200%, and only a handful of new companies can achieve such numbers when they are first established. Attaching big names such as Kate Hudson to the business was a smart move, and it generated a lot of interest. However, Hudson was very involved right from the get-go, and it helped the business shape into what people know and loved today. She did it all from sitting in boring planning meetings to talking about marketing campaigns. This kind of dedication is something business always looks for. And it didn’t matter that Hudson has no formal business training. She was a quick learner and learned on the job.
Fabletics is a reliable brand that puts customer support as one of their highest priorities. If customers think the business can be trusted, they will help it become the driving market force. These days it mostly happens via social media and different review sites. Positive customer reviews encourage new clients to choose Fabletics over other brands.
Another important aspect clients notice is the competence of the customer service. Most people will only recommend a business if they have had a good experience with it. Most companies are aware that they are not selling a pure product, for example, Fabletics don’t just sell clothes, and they sell an entire experience.
A business that is open to the customers engages with them and offers a natural process for them to shop is on the right path. The website is well-designed and easy to use for people across age groups. It makes shopping easier and more pleasant as well as simpler.
Fabletics created a little Life Quiz new and returning clients can take before they start their shop to find the best and most suitable kind of clothing for them. The company understands that people are different and they have various levels of activity. Therefore, each person will need a different combination of clothes to feel good and to look good.
Openness and dedication, as well as compassion, are three essential things for a successful business. Fabletics keep the standards high because people rely on companies to keep them in check. Particularly in the market as competitive as active wear. The attention to detail sets Fabletics apart from other companies.