How Bernardo Chua Created a Gourmet Coffee Empire

If you’re unfamiliar with Bernardo Chua, he is the entrepreneur who found success in both multi-level marketing and gourmet coffee. Bernardo Chua is the Founder and CEO of Organo Gold, a coffee brand that is chock-full of health benefits. The coffee, as well as the teas, that are sold directly to consumers contain Ganoderma Lucidum, an immune system regular that has been shown to fight cancer and reduce stress. In addition, Ganoderma Lucidum can help with insomnia, asthma, anxiety, bronchitis, and much more. How did Bernardo Chua find success in the coffee industry? Well, the answer is twofold. First he had to identify his customer base, and second, he had to implement a marketing strategy that would enable him to sell his coffee directly to consumers. Read more about Bernardo Chua on Caja Mediterraneo

Since it’s inception in 2008, Organo Gold was intended to be a gourmet coffee marketed to the health-conscious consumer. These were customers who, regardless of age, were interested in leading a healthier lifestyle, which meant that they were also more particular about the foods and drinks that they consumed. That being said, Chua implemented a multi-level marketing strategy that would enable him to sell his products directly to these consumers; although it’s not a revolutionary concept, multi-level marketing has catapulted many businesses to success. If you’re unfamiliar with multi-level marketing, it is synonymous with direct selling. It is a business model that not only markets products directly to consumers but also uses existing distributors to recruit new distributors, which further drives sales. Of course, in order for this business model to work the product being sold has to be marketable and represent value to the consumer, and that is precisely what Organo Gold offers with their gourmet coffee and teas.

Prior to launching Organo Gold, Chua held a series of jobs in the health and wellness industry, most notably with Gano Excel, a Malaysian beverage, and wellness company. Chua played a pivotal role in helping the company expand into foreign markets including the U.S., Canada, and Hong Kong. Soon after, he was named President of Gano Excel USA. Chua has incorporated several of the business practices that he learned through Gano Excel into operating Organo Gold, including offering his product through a connoisseur club, which enables him to sell products to a network of independent distributors at a discounted price.

Chua has leveraged multi-level marketing and the connoisseur club to make Organo Gold one of the most profitable direct to consumer coffee companies today. View: https://ca.linkedin.com/in/bernardo-chua-b96b54aa

 

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