Alexandre Gama An Advertising Hero

Alexandre Gama is a Brazilian advertising executive and is currently the CEO/CCO of advertising agency Neogama. He has nearly 40 years of experience in the business and began his career in 1982. That year received his degree in Advertising and Communication from the Armando Alvares Penteado Foundation. He was the country of Brazil’s most decorated copywriter in the 1980s, working for Standard Ogilvy & Mather from 1982 to 1990.

Gama began working at DM9 that same year and he was quickly promoted to the role of Creative Director. In 1994 he moved onto become the Creative Executive Director of Almap BBDO and took over as CEO and CCO of Young & Rubicam in 1996. While at Young & Rubicam, Gama was named to the Global Board. He left the company in 1999 to form Neogama.

Neogama immediately took the advertising industry by storm, winning a Golden Lion at the 2000 Cannes Film Festival. The company has gone on to win over 23 Golden Lions since then and was the first to win in two major categories in 2003. Gama was the first Latin American to be asked to hold a Masterclass at Cannes as well.

Gama has served on many juries over the years including as Foreman of the International Film Jury in 2004 and 2013. He is an avid entrepreneur and investor, holding a stake in Briggs Automotive of the United Kingdom. He is also the founder of VIOLAB, a music company that promotes acoustic artists in Brazil.

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