Beginning 1st November to 11th JD.com held its Singles Day Shopping Festival and it was a resounding success with the store reporting a sales volume of up to US$23 billion. During this year’s event, the company worked hand in hand with physical stores working with them to supply customers. This year Jingdong supplied items from a large number of categories including Electronics, mobile phones, Fresh food, Home and Living, Cosmetics and travel and lifestyle.
From this event, it was clear that Chinese buyers are interested in global products and imported goods with live 12 tons of live Canadian Lobster sold during the event. Brands like Dell, Apple L’Oréal and Pampers performing very well. Imported goods from Japan, the United States of America, the Netherlands along with South Korea were very popular during the shopping extravaganza. CEO Lei Xu commented on this noting that buyers were now more open to buying imported and branded items.
Jingdong’s “Fast Moving Consumer Goods” and Foods division sold over 400 million items including beverages, toilets and packaged foods. Compared to last year this year the company sold two times more items with over 29,500 tonnes of meat, seafood and vegetables sold. J.D.com also reported an increase in the sale of the locally made premium smartphones with certain brands selling double what they sold last year. Home furnishings and decor along with a host of other items classified under home and living sold up to 25 million. Read This Article for more information.
The company has been working on opening up its platform to other retailers and already 600 stores are using the JD.com to advertise sales at their stores. Jingdong also came up with a game that in which customers could exchange the steps they walked for products. 200,000 stores took part in the game and so did 200 brands. On Singles Day Jingdong Mall opened a 7FRESH store, the company’s offline food supermarket, in Langfang, Hebei Province. In the first hour, the supermarket received 10,000 shoppers.
JD.com or as known by many in China as Jingdong Mall, is an online retail store that was established in 1998 by Richard Liu. Jingdong uses high tech delivery methods including drones and robots. Its logistical network covers 99% of China.