The JOY Of Christmas From


It’s been some time since I have seen an advertisement as cute as the video featuring what must be the cutest corporate mascot, Chinese online-retailer’s JOY, bringing Christmas magic alongside cultural icon of cuteness, Hello Kitty. This year, around three-hundred million consumers in China will experience the joy Hello Kitty brings. This is thanks to a partnership between and Sanrio.


On December 22nd of 2018, China’s largest online retailer,, launched a special sales promotion featuring these two adorable furry friends in holiday themed outfits. They also launched some precious Hello Kitty-themed merchandise from a wide variety of brands. These are all available from their online platform. believes in “enabling consumers to buy whatever they want, whenever and wherever they want it.” In this spirit, which they call “Boundaryless Retail”, they are installing an interactive photobooth in the popular Wangfujin APM shopping mall in Beijing, China. Customers will be able to take a selfie with JOY and Hello Kitty and then scan a QR code that will take them to’s promotion.


Head of Marketing at, Jipeng Men says, “We are delighted to be able to leverage our platform’s extensive offerings to bring Hello Kitty closer to over 300 million consumers across China this holiday season. As we advance our Boundaryless Retail vision, we look forward to bringing other beloved characters to our customers, providing a truly interactive and engaging shopping experience, no matter where they choose to shop.” has a long history of joining forces with a wide range of companies and franchises. These include brands such as LINE FRIENDS, Warner Bro.’s Justice League and even Walmart. JD is in a great position to help brands reach a wide range of consumers across various platforms. View Additional Info Here.


With all of these avenues, is pushing to be one of the most successful companies in the world. They clearly are striving to be in touch with consumers as well as helping brands become even more recognized. The advertisement video does a fantastic job of showing their relationship with their business partners and consumers.


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