Consult José Henrique Borghi for Quality Advertising Service

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http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/

CP+B to Lose Lori Senecal;who will Replace Her?

Highly experienced and talented employees that have worked in different companies and utilized their positions to impact their companies are an asset to any employer. CP+B, a global advertising agency, will soon lose one of their most talented employee, Lori Senecal. Senecal is the CP+B’ global CEO in charge of the agency’s global operations and its international offices. Senecal joined the agency in 2015, and she claims that her exit from the agency is a strategic move to allow new generation leaders to take over at CP+B.

Chuck Porter, the agency’s chairman, acknowledged Lori’s performance at the agency. Porter says that he roped Lori in because of her “management genius” and organizational strengths. Lori, in her previous posts, has demonstrated that she is a business revolutionist. When she worked at KBS, she enabled the company to expand its operations beyond the US borders; consequently, increasing the agency’s staff from 250 to 900. Porter believed that CP+B would benefit from Lori’s approach to business, and true to his belief, CP+B has witnessed commendable changes since Lori joined. The company’s revenues grew by 23% in 2016, and according to Ad Week the company has won notable clients from their competitors. Porter credits Lori for creating an efficient global management structure and communications process. He describes Lori as a fantastic colleague and a friend to him.

Who will replace Lori Senecal? Before her exit, Lori and Porter are keen on developing a new generation of leaders that will oversee CP+B’s operations. To this end, lower cadre employees have been promoted to higher positions. Recently, Danielle Aldrich was made the president of CP+B West; a bigger position than the one she held at CP+B’s Boulder office. She is now responsible for CP+B’ Los Angeles and CP+B’s Boulder offices. According to Lori’s 3% Conference Speech, Aldrich is the perfect candidate for the position as she has proven before that she has the interests of the agency at heart. Aldrich has worked with the agency for over 14 years assisting it to handle important clients such as Burger King. She is credited for winning American Airlines from TM Advertising. Lori is grateful for being part of CP+B, and she is proud of her achievements at the agency.

https://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=0

Lori Seneca Rules the World of Advertising as a Pioneering Ad Tech Guru

On March 9, 2015, Crispin Porter and Bogusky advertising agency announced Lori Senecal as the new Global CEO to oversee their global expansion and manage the firm’s international offices spread out in eight countries. An industry thought leader, Senecal is a management specialist who profoundly embraces innovation, technology, and invention globally. Her appointment seeks to continue with CP+B’s universal energy, which earned the firm a win in the Infiniti global inventive account.

Throughout her career, Lori Senecal has accelerated worldwide agency growth, through developing strategic partnerships, creating new business divisions and managing international companies such as Coca-Cola, BMW, and Nestle. Lori retains her position as CEO of MDC Partners while working with CP+B.

“Lori is enthusiastic about her new role, she understands and she is pleased to work with CP+B’’. Remarked Chuck Porter, the CP+B Chairman. Mr. Porter firmly believes that Lori shares the values and passion of the firm as she has an extraordinary management level, know-how, and capability. The CP+B creative leaders believe that they confidently have a world-class global leadership with the addition of Lori to the firm’s management.

Previously, as the head of KBS+, she grew the agency from a 250 personnel office to a 900+personell global company with innovative organization units focused on start-up investment technology and content creation.

Read more: Kirshenbaum Taps Lori Senecal to Take Over as President-CEO

She served as President of McCann-Erickson New York office. In 2014, Lori Senecal was selected to the board of MDC Partners. She has been honored for her expert achievements including at the AWNY Awards with a Quantum Leap honor for management and innovation. Lori is a McGill University graduate with a B.Com specialized in Marketing & Finance option.

Lori Senecal transition from president of McCann-Erickson New York, to assume leadership at Kirshenbaum Bond & Partners as President and CEO turned to be a great opportunity for the firm. Ms. Senecal was hired because of her outstanding experience at a global ad agency, as Kirshenbaum Bond seeks overseas growth beyond New York.

Her excellent repute for creativity, incredible leadership and innovation would enhance Kirshenbaum’s reputation. MDC Partners’ CEO believed that Lori’s expertise and knowledge will also give a breath of fresh air to His Company.

Ms. Senecal’s departure at McCann gives a huge blow to the company’s longstanding stability and leadership at the McCann’s U.S. office through a turbulent year for the firm’s local operations. The company substantially lost key accounts including a partial partnership with its mega Microsoft account and its besieged General Motors account as well.

Find more about Lori Senecal on The Drum
Read more blogs about Lori Senecal on on WSJ.com