Whitney Wolfe Herd isn’t your average entrepreneur. The one time Southern Methodist University student says she was just an “okay” student. Brilliance in the tech world has helped her thrive in the industry. Her app Bumble is quickly becoming one of the most well known dating applications. The free app has over 27 million downloads. It’s adding 50,000 new users per day. 10% of the users pay a $9.99 monthly subscription fee. That kind of boom doesn’t go unnoticed. She has been honored by national publications for her excellence.
Whitney Wolfe Herd worked with the founder of Badoo to conceive the idea of Bumble. Andrey Adreev first contacted Whitney about the possibility of creating a new dating app. Whitney was striving for something different. She pined for something geared toward women. The eventual founder and CEO of Bumble was hoping to create a cyber world where women could find higher quality dates.
Bumble was created with those thoughts in mind. It launched successfully in 2014. The traffic and appeal hasn’t slowed down since.
Many describe the dating app as “classy.” Bumble allows women to make the first move with men. Men aren’t allowed to reach out to women they have an interest in until a woman has left them a message. It puts more power in the hands of every female. It has brought what some believe to be higher quality dating material. The site utilizes a photo verification process to authenticate users. That keeps fake users off the site. That means more real men to choose from for the women who subscribe.
Whitney Wolfe Herd was part of the marketing team that helped launch Tinder in 2012. She wanted to establish Bumble as something different than Tinder. Her goal was to help women find better dates with incredible men. She wanted to empower women to have control over their selection. Did women like her idea? The statistics don’t lie. Bumble is on pace to haul in over $180 million in revenue in 2018.
Whitney was born in Salt Lake City, Utah in 1989. She was named to Business Insider’s 30 Most Important Women Under 30 list in 2014. These days Bumble has over 30 employees and continues to grow at a rapid pace. Whitney has a book scheduled to publish next fall. It will be titled “Make the First Move.” She has more future apps geared toward women in development.
Read More: www.forbes.com/profile/whitney-wolfe/