How Bernardo Chua Created a Gourmet Coffee Empire

If you’re unfamiliar with Bernardo Chua, he is the entrepreneur who found success in both multi-level marketing and gourmet coffee. Bernardo Chua is the Founder and CEO of Organo Gold, a coffee brand that is chock-full of health benefits. The coffee, as well as the teas, that are sold directly to consumers contain Ganoderma Lucidum, an immune system regular that has been shown to fight cancer and reduce stress. In addition, Ganoderma Lucidum can help with insomnia, asthma, anxiety, bronchitis, and much more. How did Bernardo Chua find success in the coffee industry? Well, the answer is twofold. First he had to identify his customer base, and second, he had to implement a marketing strategy that would enable him to sell his coffee directly to consumers. Read more about Bernardo Chua on Caja Mediterraneo

Since it’s inception in 2008, Organo Gold was intended to be a gourmet coffee marketed to the health-conscious consumer. These were customers who, regardless of age, were interested in leading a healthier lifestyle, which meant that they were also more particular about the foods and drinks that they consumed. That being said, Chua implemented a multi-level marketing strategy that would enable him to sell his products directly to these consumers; although it’s not a revolutionary concept, multi-level marketing has catapulted many businesses to success. If you’re unfamiliar with multi-level marketing, it is synonymous with direct selling. It is a business model that not only markets products directly to consumers but also uses existing distributors to recruit new distributors, which further drives sales. Of course, in order for this business model to work the product being sold has to be marketable and represent value to the consumer, and that is precisely what Organo Gold offers with their gourmet coffee and teas.

Prior to launching Organo Gold, Chua held a series of jobs in the health and wellness industry, most notably with Gano Excel, a Malaysian beverage, and wellness company. Chua played a pivotal role in helping the company expand into foreign markets including the U.S., Canada, and Hong Kong. Soon after, he was named President of Gano Excel USA. Chua has incorporated several of the business practices that he learned through Gano Excel into operating Organo Gold, including offering his product through a connoisseur club, which enables him to sell products to a network of independent distributors at a discounted price.

Chua has leveraged multi-level marketing and the connoisseur club to make Organo Gold one of the most profitable direct to consumer coffee companies today. View: https://ca.linkedin.com/in/bernardo-chua-b96b54aa

 

Brian Torchin’s Company Successful In Filling Medical Vacancies

After many years of being a successful chiropractor, Brian Torchin realized that a major problem and challenge in running a thriving and profitable practice is the turnover of staff. He knew that from private practices to hospitals, if there could be a pool of highly qualified candidates to fill vacancies quickly, it would raise customer satisfaction and lower the cost of health care. This led Brian Torchin to create HCRC (Health Care Recruitment Counselors) Staffing in 2007. Since its establishment, HCRC Staffing has become one of the leading staffing agency in the medical industry. Read more on Behance about Brian Torchin

Part of the reason of HCRC’s success is because of Brian’s vision of it being an organization where a business, no matter how small or large, can come to and have a position filled. From a front desk receptionist, physician assistants, therapists to medical doctors or directors, if it is needed a medical facility, HCRC Staffing can find a highly qualified person to fill it.

The staff is there to assist and provide guidance during the hiring process, ensuring their clients choose the right person and are happy with the choice. They do this by assessing the needs of the client, analyzing the current market and finding the right person, scheduling interviews. They will even negotiate hiring contracts, if the client’s requests. Read this article at digitaljournal.com about Brian Torchin

Currently, Brian Torchin company is based in Philadelphia and covers all 50 states. It has even expanded globally into Asia, Canada, Australia and Europe. The cost to use HCRC Staffing’s services is below the industry standard. This allows the small private practice to compete with the large medical facilities in hiring qualified medical help in a highly competitive market. Also, for individuals seeking employment trying to enter the medical field, they provide career guidance that is individualized and takes you step by step to reach your goals.

More info can be found at https://vimeo.com/briantorchin